GLOSSARY
Every Door Direct Mail
By Justin Winter · Updated August 28, 2026
The short answer
A USPS saturation-mailing service that delivers to every address on selected carrier routes without a mailing list of names.
Every Door Direct Mail (EDDM) targets geography rather than people: you choose carrier routes on a map and every delivery point on them gets a piece, addressed only to a local resident.
It suits neighbourhood-level advertising. It cannot be used to reach a specific person, and it produces no proof of mailing for any individual recipient.
See also
- USPS Marketing Mail — The bulk advertising class, formerly Standard Mail: cheaper per piece, but it requires a permit, a minimum volume, presorting, and it travels slower.
- Direct mail — Marketing or transactional mail sent to a chosen list of recipients, as opposed to mail an individual writes by hand.
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